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Complete campaign forecast

PPC Calculator

Estimate impressions, clicks, CPC, CPM, CTR, conversions, CPA, cost per result, revenue, profit, ROI, and ROAS before committing your advertising budget. This free online PPC calculator runs entirely in your browser.

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Your numbers

Campaign Assumptions

Start with your expected numbers. Results update as you type.

Methodology reviewed August 2026 · Estimates are for planning, not a performance guarantee.

How it works

Turn Campaign Assumptions Into a Useful Decision

A useful PPC forecast connects reach, traffic, conversion, and profitability in one model. Impressions and clicks reveal CTR and CPM, while budget and CPC estimate traffic cost. Conversion rate estimates how many clicks produce a result. Conversion value and delivery cost then show whether the campaign creates profit rather than revenue alone. Management fees are included because platform spend is rarely the only acquisition cost.

Core formulaClicks = Budget ÷ CPC · CTR = Clicks ÷ Impressions × 100 · CPM = Budget ÷ Impressions × 1,000

Worked Example

Suppose a campaign has a $5,000 monthly budget, a $2.50 CPC, and a 4% conversion rate. It may generate 2,000 clicks and 80 conversions. If each conversion is worth $120, revenue is $9,600. After a $30 delivery cost per conversion and a 10% management fee, estimated profit is $1,700. The forecast is useful because it exposes which assumption must improve before spend increases.

Better planning

Numbers Should Explain the Decision, Not Just Fill a Dashboard

01

See the Whole Funnel

Connect paid clicks to conversions, revenue, and profit instead of judging a campaign by one isolated metric.

02

Model Uncertainty

Use a planning range to see how higher CPC or weaker conversion rate changes the outcome.

03

Catch Hidden Costs

Include management and fulfillment costs so a strong platform ROAS does not hide weak business profit.

Related guides

How to Calculate PPC Budget and ROI

How to Calculate PPC Budget

Start with the conversions you need, divide by your expected conversion rate to estimate required clicks, then multiply those clicks by average CPC. The result is your platform ad spend before fees and testing buffer.

Read the full walkthrough with a worked example, daily pacing, and common budgeting mistakes in our How to Calculate PPC Budget guide, or jump straight to the PPC Budget Calculator.

PPC budget guide PPC Budget Calculator
Questions answered

Frequently Asked Questions

Clear definitions for advertisers, business owners, and agencies planning paid campaigns.

What is a PPC calculator?

A PPC calculator turns campaign assumptions such as budget, CPC, conversion rate, and conversion value into projected clicks, conversions, CPA, revenue, profit, ROI, and ROAS.

How accurate is a PPC campaign forecast?

A forecast is only as reliable as its inputs. Use account history where possible, model a range rather than one perfect outcome, and replace assumptions with actual data after launch.

Can I use this for lead generation and ecommerce?

Yes. Ecommerce teams can use order value and fulfillment cost. Lead-generation teams can enter an estimated lead value and the delivery or sales cost associated with a qualified conversion.

What is cost per result in PPC?

Cost per result is total advertising cost divided by the number of desired results. Depending on the campaign, a result may be a sale, lead, registration, call, or another tracked action.

Does the calculator support euros and pounds?

Yes. Select USD, EUR, GBP, CAD, or AUD. Currency changes the display format, while the underlying advertising formulas stay the same.

What should I do if projected profit is negative?

Test a lower CPC, stronger conversion rate, higher conversion value, or lower variable cost. Avoid scaling until the assumptions show a reasonable margin for normal campaign volatility.

Continue planning

Compare the Next Metric

Plan spendPPC Budget Calculator →Check profitabilityPPC ROI Calculator →Protect marginBreak-Even ROAS →